Wrangler introduces moisturizing, anti-cellulite jeans

by Gareth Mankoo

Denim wearers are often found complaining about how the fabric of their favorite brand has turned hostile on their tender skin. May be Wrangler heard such rantings and went on to develop its own line of moisturizing skinny-fit jeans. Called the Denim Spa jeans, they come in three variants namely, Aloe Vera (that soothes sensitive skin), Olive Extract (which helps keep skin toned and moisturized) and Smooth Legs (that reduces the texture of cellulite). The effect of the jeans last for 15 days after you wear them first. This means that a regular wearer could have them undergo around four washes and still have portions of healing touch.

Wrangler has got Lizzie Jagger parading the cool, healthy jeans in their ad. She says, “They definitely feel cooler than regular jeans. After a day wearing them, my legs feel great—they come out feeling more silky than usual.” They cost over $136 and as the company claims that using the special reload spray the jeans’ beauty formula can last for around 67-95 years, to be precise.