January 29, 2013
World’s largest Golf Club and Resort now hosts biggest QR Code
Mission Hills China is known for its expansive offerings of opulence and luxury. Touted as the World’s largest Golf Club and Resort, today 2,000 employees of the resort came together to create the largest human QR code. This, to take their message of eco-tourism to the world, and may be even beyond. It was created by the staff carrying umbrellas at the driving range in Shenzhen, China. The photograph that captured the moment was taken from a height of 270 feet. It takes users (who scan the code) to the campaign website.
Mission Hills China has been striving towards ecological balance and natural landscaping for the last 20 years. Dr. Ken Chu, Chairman and CEO of Mission Hills Group said, “We are committed to building a sustainable and environmentally responsible leisure and tourism business that makes a positive economic, cultural and environmental impact on the local community and region. It is encouraging to see how businesses, destinations, and organizations from around the globe are setting new standards and achievements in sustainable tourism.” The company has invested $50 million in the implementation of an environmental sustainability program that encompasses everything from air quality monitoring to energy, water, waste, and carbon emissions management in a concerted effort.