August 12, 2013
WiFi tracking Smart Bins can display passerby-specific advertisement and content
The upgraded smart bins will be able to detect the passerby’s smartphone through its WiFi and recognize it through its unique identification number. No personal data theft is possible through it but it can manage to detect the phone’s manufacturer and model number. Currently, it is being used to chart smartphone market share of various companied in London. Check the video to get an idea of it. It can potentially transform the whole OOH advertising model.
[Via – Mashable]