May 1, 2012
Video: Deposit your dog’s poop for free Wi-Fi
Life’s crappy. But then it is crap that seems to be paying off with some cool new free wireless Internet access. At least if you’re in Mexico. A campaign by DDB Mexico in partnership with Terra has been designed to encourage dog owners to go picking after their pooping mutts. The deposited poop will help provide free Wi-Fi for a designated period. The result is a cleaner park and free Internet.
Terra are taking this initiative a step further and adding a methane digester to the deposition terminal. Thus your regular dog poop can now do so much good to society.