February 18, 2010
TOTO the toilet maker markets new design though potty transformer robot
I have to hand it to those marketing guys in Japan, they really know their target audience. A company called TOTO that specializes in the manufacture of toilets came up a great way to attract attention to a new product, the Greenmax 4.8. Their marketing strategy was genius; they’ve got a toilet-robot action figure as the brand ambassador. It’s essentially a toilet seat that transforms into a robot. The best part is, it’s a mobile strap toy and it even talks. To be honest it doesn’t really talk so much as mouths off eco-friendly slogans with the products name like “Protect the earth, GMAX!” All hail Toiletron.