Tissot launches the first augmented reality window display

by Gareth Mankoo

Here’s something that totally brings about a revolution in the way we check out watches in stores. Tissot is touted to be the first store to bring about a Augmented Reality Window Display. Say hello to the T-Touch watch collection. All you need to try these out is wear a paper wristband and hold it before the screen, select the kind of watch you want to try on and voila, you can see yourself wearing just the piece. It’s all in 3D so that isn’t much of a problem imagining. In fact it looks pretty real as well.

The 3D-watch technology has been pioneered by T-Touch watch collection in London. Do drop by if you’re somewhere along the Queen’s land.