February 2, 2011
The MacBook Air floats high above on a helium balloon
Yes, what you’re seeing in this video is an 11-inch MacBook Air dangling on a single helium balloon, the latest window display concept at the Apple store. And before you go try this with your new MacBook Air, STOP — of course there is a nearly invisible fishing wire used to create the illusion.
Size zero maybe, but not even Apple can make its smallest Macbook to date, so light that it can be lifted by a child’s balloon. If you haven’t got yours yet, the Macbook Air prices for its 11-inch starts at $999 and the 13-inch at $1, 299.