Sony’s streaming music service to head-butt iTunes

by Gareth Mankoo

Sony is making itself heard amid all the hype that other major labels are stirring with phone operating systems. The manufacturer has made a statement with the release of the music streaming service called Qriocity. It’s powered by Music Unlimited and is something like a cloud-based digital music service. Where this one scores over the iTunes service is that it doesn’t need tracks to be downloaded or purchased. Instead it simply streams the tracks as and when they are selected. Kazuo Hirai, VP of Sony said that the main aim of this project is to overcome offering by competitors like Miocosoft and Apple.

“As we continue to expand Qriocity globally, these services ‘powered by Qriocity’ offer a single ID log-in and wallet solution, and empower users to easily consume content including music and video across a growing number of integrated devices,” Hirai said in a press release. “Seamless accessibility to content through these fresh user experiences will enrich Sony’s network service offerings and continually add value to the unique aspects of Sony’s network-enabled products.”

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