Sony to sell VAIO PC and laptop business to Japan Industrial Partners

by Gareth Mankoo

Sony have announced their business results and seem to have come to a conclusion with their youthful VAIO brand. The PC and laptop arm is all set to be sold off to Japan Industrial Partners (JIP). In fact, the deal will happen as soon as March this year. This move has been triggered off by a drop in demand for its PCs. We could sense the fading out of the line with barely any recent announcement of a new device from the VAIO line, even with CES just past us. It’s not that the brand carried out the move with extermination ferocity. CEO Kaz Hirai said that it was an “agonizing decision”. The manufacturing line of the company will shut shop as soon as the final rendition of the VAIO goes on sale.

This move could indicate a greater focus of Sony on their portable device market. This is plainly evident because Sony have reported greater sales in the mobile market in Q3, 2013. The really painful part of the whole deal will be a cut of 5,000 jobs worldwide. Of course, Sony will do their best to make these exits smooth and just.

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