Sina Weibo micro-blogging emoticons in China now control a one-of-a-kind lighting installation

by Gavril Mankoo

Sina Weibo, the Chinese micro-blogging platform, has been popular amongst the country’s masses and is akin to some of the world’s biggest social networks including Facebook. Today, nearly 30% of China’s internet users log on to Sina Weibo to bring out their thoughts and socialize virtually. Artist Jennifer Wen Ma and lighting designer Zheng Jianwei came up with a brilliant way to portray these emotions with an interactive lighting display that literally changes colors according to the sentiments running high on Sina Weibo.

The duo used Beijing’s Water Cube for the concept and roped in the services of a custom software application that looks through emoticons and smileys posted on the website. These are then used to create the interactive effect of the light show. Called the Nature and Man in Rhapsody of Light at the Water Cube, this concept portrays the emotions of the public logging on to the Sina Weibo platform and turns it all into an eye-catching piece of art and technology. With this, emoticons used by Sina Weibo users are no longer limited to the social network.





[Via – Psfk]

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