April 25, 2008
Renault Sandero Limited edition to Feature Nokia branding
The limited edition Renault Sandero will come “fully equipped with Nokia’s navigation system and [undisclosed] car add-ons.” This simply means that the car (only 1000 of them) will come equipped with an N95 and cost around €17,650 ($27,693). Long live the art of Co-branding; it’s after all the question of making money with good business-sense. Did I mention that the car will be available in Brazil only.