September 5, 2019
Rakuten TV to launch IMAX Enhanced film content in Europe first on Sony BRAVIA televisions
Sony Europe has announced a partnership with Rakuten TV to launch IMAX Enhanced film content in Europe first on BRAVIA televisions. The IMAX Enhanced programme, developed by IMAX and DTS, is a certification and licensing programme that combines the highest-end consumer electronics products with IMAX digitally remastered 4K HDR content and DTS audio technologies to offer consumers a new level of immersive sight and sound experiences for the home. To qualify and carry the IMAX Enhanced logo, Sony’s TVs have met a carefully prescribed set of performance requirements, set by IMAX, DTS engineers and Hollywood’s leading technical specialists, to bring the highest-quality, sharpest 4K HDR images and powerful, immersive sound to the home.
Sony models to receive IMAX Enhanced certification are the MASTER Series ZG9 8K HDR Full Array LED and AG9 4K HDR OLED sets, as well as the XG95 Series 4K HDR Full Array LED TV. All of the IMAX Enhanced Sony TVs have been designed to provide premium picture quality, colour, contrast, and clarity approaching that of a professional-grade monitor. IMAX Enhanced content will be available on select BRAVIA TVs with a great selection of Sony Pictures Entertainment worldwide box office hits.