October 6, 2009

Puma employees built a Ferrari using Puma clothes

by Dhiram Shah

Now this is a new way of marketing by Puma where by the employees at its retail stores built a Ferrari F60 F1 racing car replica only by using a variety of clothes like bags, hats, shoes, shirts and socks! This is the latest viral marketing scheme for its Ferrari-branded gear. The replica looks like the real one with a narrow rear and wings and huge slicks, only difference being that the slicks here are made from T-shirts that are wrapped around water bottles!
[Edmunds]