July 19, 2005
Phase One ships three new digital backs (The P 45, P 30 and P 21)
Phase One plans to introduce three new digital backs – two by the end of the year and one at the beginning of next year. The P45 is a full format digital back with a 39MP sensor, which produces files of 117 MB, while the 31MP P30 is designed for the fashion shooter who is looking to switch to digital photography. Finally there is the 18MP P21 digital back, which features 60fpm capture rate. These announcements coincide with the company’s decision to offer complete openness into its 18-month product roadmap, which it hopes will offer a certain level of investment protection to its customers.