February 4, 2008
Nintendo DS mixed-reality treasure hunt in Japan
Treasure Quest: Enoshima – Treasure of the Dragon is a treasure hunt organized by Rush Japan, a Tokyo-based company that specializes in planning treasure hunts and tourism-related events. The event is open to all Nintendo DS owners and participants are transported to a small island near Tokyo called Enoshima. On arrival participants have to upload the free software to their consoles and move about the island in search of clues, which can be got through both the physical environment and the game console. The wireless capabilities of the console are employed and at certain key locations the on-screen scenery matches that of the physical surroundings. Over all a great marriage of free publicity and fun!
The treasure hunt is held from 10 AM to 4 PM every day until February 19, and reservations (required) are being accepted online through the Treasure Quest website. (The website and game are in Japanese.)