June 27, 2012
Miller beer in boom box-style packaging to lure your music high
This is no boom box to satiate your music frenzy but it is surely a masterpiece packaging to entice your beer belly. Miller beer, the preferred six pack beer brand, with help from Manajans/JWT, Istanbul has designed this boom box style package filled in with 18 beer bottles each. The boom box is designed in such a way that on the sides two boxes appear like the speakers and the third box in the middle is like the cassette player, the three boxed are so attached that they form a wonderful boom box.
Miller beer is also associated with music in Turkey (you can make that out from this boom box style packaging for its beer bottles) and to celebrate the same, it is discovering fresh music talents in the country through Miller Music Factory concert and Miller music Freshtival.