October 20, 2020
LG Launches Worlds First Rollable 65-inch OLED TV in South Korea for USD 87,000
LG today announced the launch of the world’s first rollable TV, LG SIGNATURE OLED R (model RX), in South Korea at seven premium consumer electronics stores located in major centers throughout the country. LG SIGNATURE OLED R boasts a liquid smooth 65-inch flexible OLED display that leverages self-lighting pixel technology and individual dimming control to deliver supreme picture quality. But beyond the advanced hardware, the new TV represents LG’s unrivalled ability to innovate and create new possibilities that directly contribute to consumer benefits.
The R in the name not only signifies that the TV is rollable but that the TV is also revolutionary in the home entertainment space, redefining the relationship between a TV that can disappear from view at the touch of a button and the surrounding space.
LG SIGNATURE OLED R is the very definition of exclusive; a masterpiece that will be appreciated by customers who demand the very best and can recognize the true value of game-changing innovation. Not just an exceptional feat of engineering and user-centric design, this TV is a work of art that will enhance any space and complement any lifestyle.
This artisan-level of care will be apparent throughout the LG SIGNATURE OLED R, from the brushed aluminum casing to the stylish and modern wool speaker cover by Kvadrat of Denmark. Customers can have their choice of four exquisite shades of covering – Signature Black, Moon Gray, Topaz Blue or Toffee Brown – and further personalize their unit with an engraving of a name or message on the aluminum base.
This groundbreaking TV, which mesmerizes with its elegant aesthetic and the smooth movement of its beautiful rollable OLED screen, is the ultimate aspirational product with each unit built to order for the most discerning customers. Manufactured in LG’s advanced Gumi facility in South Korea, each TV is painstakingly assembled with craftsman-like skill with attention to every detail. The groundbreaking TV, LG SIGNATURE OLED R will be available for purchase at a retail price of KRW 100 million (USD 87,000).