Lacoste overdoes the logo thingy

by Gareth Mankoo

I had a couple of Lacoste shirts in my young day and I remember my childhood rival taunting me since he had more of those little alligators that he ripped of from his Lacostes and stuck up on his closet at school. I never could match his population of alligators. I so wish I had this superb Alligator Logo Shirt on me back then. He would totally not like seeing this. Designed by the Campana Brothers, who teamed up with Lacoste, these shirts totally take branding to it’s overdone extremes.

These shirts are available in a limited quantity. So if you’re a Lacoste loyalist you know what’s next on your to-buy list.