November 8, 2007
Google to be ‘Pole Star’ for lost drivers
Lost in the woods? How do you come out…of course hunt for the pole star or await sunrise, but you wont ask for directions! No ways, those are traditional methods; lost drivers soon will be able to Google for help at gas pump. Google is set to dispense driving directions at thousands of gasoline pumps across the United States beginning early next month. Head over to pumps made by Gilbarco Veeder-Root. Access the (color) display that is hooked to the net that features Google’s mapping service. You will be able to scroll through several categories to find local landmarks, hotels, restaurants and hospitals selected by the gas station’s owner. Upon selecting the destination the pump will print out directions. Eventually, Gilbarco Veeder-Root hopes to allow motorists to type in a specific address and get directions. “We think the service will create more customer loyalty for retailers,” said Gilbarco Veeder-Root spokeswoman Lucy Sackett.
Initially the Google Maps service will be offered at 3,500 gas pumps and expand based on retailer demand. This Google service won’t include ads bringing the company income. But participating retailers will be able to make extra money from other merchants that offer coupons on the service.