April 11, 2006
First Cellphone only Music single to hit UK
“Stop Me” by the Anglo-Italian dance group Planet Funk is soon to create a landmark in the music industry as it will be the first single in Britain to be distributed only through the mobile phone. This strategy is considered to be effective as mobile is considered to be a great way to reach the potential music lovers. It will cost 99 pence to download “Stop Me”. “Mobile is a great way to reach impulsive consumers who want to buy and listen to music wherever they are,” said 3’s marketing director Graeme Oxby, noting that 3’s audio sales now account for 3.7 percent of the singles chart. The single will be launched on 3 a unit of Hutchinson Whampoa. Its users have downloaded more than 16 million video and audio tracks in the last two years.
It is definitely a novel marketing strategy and we will find it soon how well it works.