March 6, 2013

Ferrari FF to extend in-car infotainment with the help of Apple’s Siri

by Gareth Mankoo

The Geneva Motor Show always comes with a foray of exciting new releases and announcements. Among the many tangible headlines came the promise of an exciting alliance between Apple and Ferrari. Luca Di Montezemolo, chairman of the Italian automaker is keen on expanding the in-car entertainment experiences that Siri can offer. This comes as a major developments, which follows Apple executive Eddy Cue joining the Ferrari’s board of directors a few months ago. Bloomberg reported that the Ferrari FF would come with iPad Minis, installed as part of the rear-seat entertainment system.

The entire prospect is quite exciting as Siri can greatly extend interaction and convenience for motorists. So far, the alliance is only restricted to the Ferrari FF. We are yet to hear on further collaborative innovations.