‘Do Not Track’ rule will ward off stalking advertisers

by Gareth Mankoo

So why do advertisers follow your every move? To study your trends and serve you better, right? This may sometimes, though rarely, prove to be a threat to your security and privacy. Thanks to a report filed by Federal Trade Commission (FTC) that proposed a browser based mechanism that would allow users decide if they want to block out all ‘followers’ and even take stock of how much private data is being channeled out and to who. It may seem to be an oddity of sorts when you think of FTC blocking out advertisers after all the memorable campaigns they have had with them in the past.

There’s no doubt that the move has elated the spirits of privacy-hungry consumers but then, advertisers are already considering alternative stalking measures.
[USA Today]

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