Diesel brings out a strange, strange watch

by Gareth Mankoo

Now why on earth will you spend a decent amount of money on a wristwatch that doesn’t have its face where it is supposed to be, but rather on the sides of it? Well, maybe if you feel that watching the time from the sides of it is cool, then you’re an exception. Making the watch look like a regular leather wristband would yield something. At least it wouldn’t look like a watch in the first place. But Diesel have made no efforts to disguise this one either, its leathery strap makes it complete ‘watchish’.

You can pick this one up for $365 if you’re a fan of silly concepts or a true Diesel patriarch. But I’ll still be sitting in my chair wondering what I wonder so often… “Why?”