Best Buy to take on iPod with the Insignia NS-DVxG

by Dhiram Shah

Apple made its stand stronger in the MP3 market with the recent launch of new iPods. Best Buy aims to grab some share of iPod’s market with the Insignia NS-DVxG a new MP3 player developed by Korean manufacturer Joytoto. Insignia is a private consumer electronics brand launched by the retailing giant and Best Buy already sells TV’s, DVD players and DAP’s under the brand name. The NS-DVxG is Microsoft Play for Sure certified and it features JANUS DRM that supports WMV video file format. Other formats supported are MP3, OGG, JPEG, and MPEG 4. It has 4GB of storage (Flash) and Micro SD card slot (upto 4 GB) for memory expansion. The 2.2-inch color TFT-LCD is ideal for viewing videos and playing games, an interesting feature is Bluetooth Connectivity which allows streaming music from the player and transferring songs to and from other devices.

Best Buy has a partnership with RAPsody and Napster so users can download content from these sites and is developing a site for downloading games. Joytoto will be shipping around 100,000 units by end of October to Best Buy.

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