August 26, 2008
Amazon offers $100 rebate for the new Kindle to boost sloppy sales
Amazon’s Kindle may not have gotten as popular as the new iPhone 3G but with the new partnership, the product may get a $100 rebate and hopefully a new lease of life. New card members who buy a Kindle with their Amazon Visa will get $100 off the price of the e-book reader — a 28% discount off its $359 retail price, and $70 bigger bonus than the $30 Chase typically offers new Amazon Visa applicants. One doesn’t need to be a genius to figure out that the Kindle sales are disappointing and this new sales tactic may bear little fruit as the technology being sold is too nascent to bet big on. However both Amazon and Chase are going to make quick bucks if customers who purchase the Kindle favor the device and return to Amazon, to buy new eBooks for it through the Chase partnered cards. It would be a win-win for both parties.