June 26, 2009

A really cool bus stop ad that changes when someone looks at it

by monali

A bus stop in Hamburg, Germany, has just got a really awesome ad to get across an anti-domestic abuse message. The ad shows a picture of a very happy couple when you are looking at it and changes to a man hitting his wife when you are not looking at it. It is created using a built-in camera with eye-tracking technology and it can tell exactly when someone is checking it out. One word for the creators of this ad, Awesome!
[Dvice]