March 15, 2022
5 Reasons Why Every Ecommerce Site Needs SEO
The success of online stores depends on a steady flow of high-quality visitors. Marketing and advertising strategies like paid social media ads, social media, and paid search engine ads are commonly used to attain this goal.
It’s easy to disregard SEO as an important aspect of an eCommerce company’s marketing strategy. This is due to the fact that other approaches provide business owners and marketers with a more consistent and quick flow of customers.
Although eCommerce SEO services have significant advantages over other marketing and promotion tactics, several factors make it as beneficial as, if not more valuable than, those methods. For this, we’re going to outline the advantages of eCommerce SEO Hong Kong for your ecommerce site.
What is E-commerce SEO?
When it comes to e-commerce SEO, there are a lot of aspects that need to be taken into consideration to ensure that your website ranks highly when your target customer searches for your items or services online.
On the other hand, eCommerce SEO services Hong Kong is more than just getting your website to appear towards the top of search engine rankings.
It’s also a bad idea to engage in unethical SEO tactics such as stuffing your website with keywords and “purchasing” an excessive number of links in order to boost the number of backlinks pointing to your site. Your website will be penalised by search engines, particularly Google, and will be relegated to the second or tenth page of search results at the very bottom of the list.
Because people only click on links on the first page of search engine results, if this happens, your ideal buyers will never be able to find you and purchase your products.
The web page in the top position receives 33% of the traffic, while 18% of the traffic is sent to the link in the second position, and the traffic proportion decreases from there.
To ensure that your online store or website doesn’t fall into the wrong hands, it’s vital to choose an SEO company that specialises in e-commerce SEO.
Why Is SEO Essential for E-commerce Websites?
This is the spot for you if you’re seeking the advantages of ecommerce SEO. Continue reading to learn why SEO is so critical in the world of e-commerce.
Sponsored Ads Are Ignored
Unfortunately, this has been proven to be true. If you’ve spent a lot of money on ads in the hopes of seeing a speedy return, chances are they’ll just sit there on the search engine results page. It turns out that viewers rarely look at the parts of a page with sponsored content because of a technique called heat mapping. Why does this happen? In most cases, this is due to the fact that search engine users are more likely to trust organic results than paid results.
When it comes to SEO for ecommerce, a more natural approach is recommended. People are more inclined to click on something that isn’t an obvious advertisement if they are looking for truthful solutions to their questions. To appear natural, one must be organic.
Long-Term Benefits of Ecommerce SEO
In the beginning, PPC advertising is an excellent method to get your company’s name out there, but it may be costly and competitive in the long run. Click-through advertising has been demonstrated to have a higher conversion rate than search engine results. However, the difference is just 1.5 times greater. A portion of your marketing budget should go toward developing the dynamic content that will be viewed time and time again, rather than all of it going toward sponsor adverts.
A flash-in-the-pan content strategy may be appropriate for ecommerce sites because things can come and go from stock at any time, but SEO should always be applied to enduring products and top-selling categories. For a fraction of the expense of PPC advertising, you can keep your product and category pages near the top of the search engine results for organic keywords. As a bonus, it’s organic (natural) and thus helps with brand recognition and consumer confidence.
You Can Outwit Your Competitors
A survey by New Media Campaign indicated that only 11% of search engine marketing budgets go into SEO, whereas 87% go toward PPC. Because sponsored advertising has been proved to be less appealing to users, your competition is most likely spending most of their advertising money on it.
It’s easy to get ahead of the game if you focus on the areas that others are overlooking and let your site naturally climb through SEO and content creation. It will take time and effort, but if you’re patient, you can rise to the top of the search results. Getting to the top of the mountain with SEO and ecommerce takes time and patience, but it will pay off with long-term benefits that your competitors won’t be able to match without spending lots of money on marketing. You win in any scenario.
Make Your Brand More Visible
Ranking high on search engine result pages not only drives traffic to your website, but it also keeps your brand at the forefront of consumers’ minds when making purchasing decisions.
Your website will be unconsciously registered as an alternative even if someone selects a competitor from the list of search results. To be in this position, especially if the competition falls short of customer expectations, is a powerful position to be in.
Give Your Customers a Wonderful Time
Your consumers will have an easier time finding you if you appear high in search engine results. If your URL is difficult to remember, if it doesn’t exactly match your brand name, or if it’s simple to misspell, this is extremely crucial.
When your customers search for you, being at the top of the rankings decreases the amount of friction and enhances the likelihood that they will buy from you. Only 0.78% of Google searchers go past the first page of results before moving on to the second, making the top spot on the first page a necessity.
Ecommerce SEO Hong Kong is essential for businesses that want customers to find them online, even if they’re seeking for a specific store or brand.
SEO Advantages: Summary
The advantages of SEO for your e-commerce website are innumerable. Among the most important of them are improved traffic, customer trust, and making sure your store is part of the conversation during the buyer research process.