360 degree LED display from Dynascan

by Dhiram Shah

If you’re looking for a new centrepiece for your new entertaining area, the new 360 degree LED display from Dynascan offers exactly that – quite literally. Taiwanese-based Dynascan has been developing the 360 degree LED display for several years now and it is initially being used as an advertising medium in shopping centres and public areas, with an outdoor version just launched too. The first time you see one of the screens you’ll understand what the fuss is about – the quality, colour, contrast and definition is extraordinary and the screen is absolutely huge – the third generation of the new LED screens is being introduced at present with the largest being a 2.5 metre high, 5.46 metre circumference screen and capable of being viewed clearly from 30 metres away.

The latest addition to the growing media network using Dynascan screens was launched today in Australia by Cinema Advertising Company Media Planet and will be known as 360tv; a digital television network which will beam content provided by the Australian Broadcasting Corporation including ABC news, sport, business and weather to purpose built 2.5 metre high, seamless 360° LED screens in flagship shopping centres throughout Australia. The 360tv network will go “live” on Monday December 5 with advertising run on a 12 minute loop, 5 times an hour, 50 times a day. 360tv’s format ensures each advertising slot will either be preceded or followed by non-advertising content, guaranteeing advertisers a premium position. Via – Gizmag

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