We did cover the Zune Pink project that spoke about a Zune phone in the offering by Microsoft; however, these seemed to be a false warning. What the latest rumors indicate is that the mobile arena isn’t looking at a single Microsoft branded mobile handset, but rather an entire software and services platform. The news is that Project Pink may include Zune Mobile support in its offering, which may well render into a Zune Mobile software package for Windows Mobile that could well be more robust media support than any previous Microsoft powered mobile phone, and could also predict a mobile downloads store.

This would enable Windows handset makers to compete with the iPhone iTunes eco system and the Nokia Ovi services. The Zune mobile platform hopefully will bring also an app store that brings Windows smartphone apps to one single place.

Via