Virgin Mobile USA mostly used by teenagers and 20-somethings will soon be offering free calls if customers view and respond to ads. With wireless providers putting more and more features like streaming video and web browsing to expand their revenue beyond voice. They also hope to profit from using these advanced phones to display advertising. Under this offers Virgin Mobile customers can get upto 75 minutes of free calls per month if they spend an equal amount of time looking at ads and replying to these ads via text messages. Virgin, one of the first providers to offer such a service, hopes the service will appeal to its often cash-strapped customers, 65 percent of whom are younger than 30 years old.

The first advertising partners for this new scheme are Pepsi, Microsoft Xbox and youth smoking prevention campaign.
"Realistically the price of voice is pretty darn cheap on a mobile phone these days so giving somebody three free minutes of mobile voice is not a compelling proposition for most mobile users." says Forrester Research analyst Charles Golvin.
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