The rise of the Polaroid in the not-so-distance future, evident

by Gareth Mankoo

The newest alliance that we are all raving of is that of Polaroid and The Impossible Project. The by-product of this is an instant film called ‘Polaroid Calling’, which is expected in waves of six to ten products in a year that will pack a complete Polaroid branding. It’s been a while now that we have seeing some good stuff from the Impossible Project. Polaroid seem quite intent in reviving the ancient art of photography with their typical photography method that promised instant image delivery.

The time for Polaroid camera is long past. We are in a time where it’s all going digital. Polaroid seems to provide the last few physical pleasures of clicked images.
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