The Google brand is worth $100 billion. Branding company Millward Brown Optimor has published its fourth annual BrandZ Top 100 Most Valuable Global Brands survey, which ranks Google as the most valuable brand in the world, and worth $100,039,000,000. Wow! But Google isn’t the only tech company in the top 10 of the list. It’s trailed by Microsoft in the number two position, IBM (4th), Apple (6th), China Mobile (7th), and Vodafone (9th). This number has been reached by taking the sum of all future earnings the brand is forecasted to generate discounted to present day value.
The Google brand is worth $100 billion. Branding company Millward Brown Optimor has published its fourth annual BrandZ Top 100 Most Valuable Global Brands survey, which ranks Google as the most valuable brand in the world, and worth $100,039,000,000. Wow! But Google isn’t the only tech company in the top 10 of the list. It’s trailed by Microsoft in the number two position, IBM (4th), Apple (6th), China Mobile (7th), and Vodafone (9th). This number has been reached by taking the sum of all future earnings the brand is forecasted to generate discounted to present day value.
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