Now here’s what I can call a typical Australian concept. They really know how to pull of campaigns without much of a fuss in coming up with ideas, nor any moral headaches. As soon as the temperature of the beer rises above 14 degrees Celsius, the lady on the cover pulls off her brassiere. And hey, she’s got the assets all over. To add to this, the company’s site, has some really hot chicks all ready to show you the stuff they hide behind the double parachutes. Great ideas can sell, and when it comes to selling beer with such a cool idea backing you, there’s really not much to sweat about, especially in Australia.