The new XBR series of LCD TVs from Sony boast of 1080p, 1920 x 1080 resolution, with 10-bit panels that can resolve color 64 times that of 8 bit panels. The XBR5 and XBR4 sets have Motionflow 120Hz technology and 24-frame support at full high definition. The XBR5 line of LCD TV also has "BRAVIA Engine Pro circuitry with Digital Reality Creation-MultiFunction v2.5". It comes in 52, 46, and 40-inchs. The XBR4 line is pretty similar to the XBR5. the only difference is that similar sized LCD is $300 cheaper as an XBR4, and they have detachable color plates. The XBR5 comes only in piano black.

Next up is the W line that is similar to XBR5 line but sans the 120Hz system. The other difference is that the W series uses a lesser video processor. As Sony states; "Sony's BRAVIA Engine EX full digital video processing system with Digital Reality Creation-Multifunction v1.0 (DRC-MF v1.0)." It comes in 52, 46 and 40-inch sizes.

The XBR5 and XBR4 Pricing and Availability:
The KDL-52XBR4, KDL-46XBR4 and KDL40-XBR4 models will be available in August for about $4,800, $3,800 and $3,000, respectively. Also shipping in August, the KDL-46XBR5 and KDL-40XBR5 will be about $4,100 and $3,300. The KDL-52XBR5 model will come out in September for about $5,100. Sony's KDL-46W3000 and KDL-40W300 models will debut in July for about $3,500 and $2,700, respectively, while the KDL-52W3000 will be available in August for about $4,300.

W Series Pricing:
W3000 Series
KDL-52W3000 - $5100
KDL-46W3000 - $3500
KDL-40W3000 - $2700

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