Sony Ericsson has tilted their thoughts more toward the design of things rather than the underlying technology. Maybe that’s why we’re just ‘seeing’ the lovely XPERIA Pureness, with no specs in sight. However, one must agree with and appreciate the whole ‘brand direction’ thingy that the company is aiming at. So we have much to look forward to from the Pureness. Let’s hope that it’s not an empty porcelain doll. However, the line “a work of art rather than technology” makes me very, very uneasy.

The Sony Ericsson XPERIA Pureness was well known as Kiki till now. Though SE has stuck to its color scheme of the XPERIA series, the shaping has surely taken some considerate carving. The Pureness is a great follow up to the official unveiling of the X2.

[Engadget]