The tech market has always been a stage stretched over for innovation and chic designs. One of the kings of cell phone market, Sony Ericsson, has unleashed new W43S 'au' phone. You are sure to stumble upon its jaw-dropping design and with this phone you’ll be know nothing less than “Party-Starter.” The very first thing you would notice about the phone is the "Style-Up panel", which features 12 LEDs on the front surface, that adopts to different lighting system and glows accordingly each time. The built-in MP3 player will rock your favorite tunes and will keep you dancing for about 24 hrs. The folks at Sony Ericsson have touted this CDMA 1X WIN phone as “Style Up.” Another charm that is sure to hold your attention is the availability of 16 shades with each offering different patterns with the style up panel.

As of now the phone will be made available only to the Japanese customers through the folks at KDDI, which is a bit of a disappointment.
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