Sony's latest offering to Europe promises to be great value entry point to the world of digital photography. The spec-sheet of the Cyber-Shot S730 boats of 7.2 effective-megapixels, a 2.4-inch LCD screen with wide viewing angle, high sensitivity ISO 1250 for reduced camera shake, 3x optical zoom lens and easy-to-use on-screen function guide. The image quality is said to be crisp that when you blow-up the pictures to A3 size, every detail comes out precise. This light, compact and beautifully easy to use camera lets you capture clear, blur-free pictures without the aid of flash if you're shooting in low light or on cloudy days. The 'High Sensitivity' mode allows shooting at faster shutter speeds to reduce the risk of camera shake, even with moving subjects. The new multi-point autofocus mode allows you to capture pin-sharp images, even when your subject is moving or isn't in the centre of the frame. You can review your shots at the touch of a button that switches the camera to Playback mode.

Sony Cyber-Shot S730 has an on-screen Histogram mode that displays image brightness in graphical form. The handy display of functions like flash, macro and self-timer settings guide the novice users with ease. The on-screen advice helps you to select the right settings for your chosen subject as selected with the Shooting Mode dial. The Cyber-shot S730 will be available throughout Europe from mid January 2008, however the pricing has not been disclosed.

Source