Sony has unveiled the Bravia XBR LCD a 70-inch flat panel that carries an equally large price tag. Buyers will get a full high-definition panel resolution of 1,920 pixels by 1,080 pixels, providing the best quality for viewing hi-def content. Apart from Blu-Ray and HD-DVD players even the good old DVD player will look fantastic on the large screen as it converts non-HD content for better viewing. Adding life to the colors and bossting quality is the Bravia Engine Pro a proprietary video-processing system from Sony. The LCD features a 178-degree viewing angle so you get the same picture quality from viewing the center as well as from the side.

The Bravia XBR LCD will cost $33,000 when it ships to stores next month.