The Sony Bravia S-Series represents the next stage in the evolution of the LCD TV. The S-Series introduces a landmark combination of Sony image processing and screen technologies designed to set a new standard for the viewing experience. The 7th generation LCD panel offers key advantages over standard screens. Behind the scenes, crucial image processing carried out by the Bravia Engine produces vivid, high-contrast images by applying complex noise reduction techniques, enhancing low contrast images until they are crisp and realistic, and processing blues, greens and whites within each frame to generate the richness and colour accuracy that set BRAVIA TVs apart.

The visibly superior wide-angle viewing offered by the S-Series is the result of advanced S-PVA (Super Patterned Vertical Alignment) technology. This extends the viewing angle to a full 178o, and ensures that colours stay rich and bright even when seen from the side. The Bravia S-Series uses fully digital amplification for a low-noise, hiss-free output. Every set is capable of producing rich, immersive, surround sound audio from its integrated stereo speakers thanks to SRS TruSurround XT technology. This effectively simulates multi-channel surround sound without the need for an array of external speakers. Working alongside SRS TruSurround XT, BBE Digital audio enhancement ensures absolute clarity for dialogue and ambient sound effects alike. The S-Series is HD-Ready with support for both 1080i and 720p HD signals. All models also feature a high-quality integrated Digital TV tuner for receiving free-to-air digital TV channels(DVB-T MPEG2 digital terrestrial broadcast channels ).Every S-Series has an HDMI (High-Definition Multimedia Interface) input for accepting uncompressed digital AV signals from an external source such as an HDTV set-top box. An additional HD15 input provides full PC compatibility. The Sony Bravia S-Series will include 26-inch, 32-inch, 40-inch and 46-inch screen versions.