The new Sony Alpha DSLR-A700 boasts of superb picture quality with newly developed Sony 12.24 effective-megapixel Exmor CMOS sensor and brand new high-speed BIONZ processor with RAW noise reduction but no live view option. It has Ultra-responsive operation with fast, high-accuracy 11-point autofocus and 5fps continuous shooting. The new Quick Navigation function is for instant access to camera settings. It is housed in a rugged magnesium body with dust/moisture resistant seals. With the 'PhotoTV HD' you can view Full HD image display on new the Bravia televisions. The digicam sports a 3-inch 921k dot photo-quality LCD screen and bright, high-magnification viewfinder. The new A700 unit incorporates Super SteadyShot Inside image stabilization system; it is compatible with most Minolta Maxxum mount lenses along with the Sony lenses.

Sony Alpha DSLR-A700 has a high-performance vertical traverse shutter with a maximum shutter speed of 1/8,000th of a second to freeze fast-moving action. The new camera features fourteen creative styles, including night view, autumn leaves or vivid, which can be selected to enhance images. Sony's Dynamic Range Optimizer (DRO) function has been updated on this model. Furthermore the camera will be introduced with

two new lenses, bringing Sony's lens and teleconverter catalog up to 23 models. The new DT 16-105 mm f.3.5 – 5.6 lens is supplied as a standard kit lens. The camera supports separate slots for Memory Stick Duo media cards compatible with the Memory Stick PRO-HG high-speed data transfer standard, as well as CompactFlash Type I/II media cards compatible with the new Ultra Direct Memory. The DSLR-A700 camera body, DT 16 – 105 mm lens, and DT 18-250 mm lens will be available for about $1,400, $580 and $550, respectively. The DSLR-A700K kit with an 18-70 mm lens will be available for about $1,500, and the DSLR-A700P kit with the 16-105 mm lens will be available for about $1,900. The camera body and DSLR-A700K kit will ship in October and the DSLR-A700P kit in November. You can pick them up at sonystyle.com, Sony Style retail stores (www.sonystyle.com/retail), at military base exchanges, and at authorized dealers nationwide.