What's in a name, you may ask. Lots if you're T-Mobile and planning a new Sidekick. Apparently the erstwhile Gekko and Gecco will now be called "Sidekick 2008" by the time it launches (later this month, hope so!). This low-res photo shows the phone adorning many different shells including Swarovski. However the very visible "sidekick.com.shells" is not yet operational, so don't bother going there.

Source