Unlike other alarm clocks, the Anemone clock challenges a person when awakening. The twist to this clock is that when the alarm goes off the clock rumbles intensely, therefore making it a little harder to find the off switch. The clock also bounces away from the origin, due to the rumbling, thus creating another challenge of getting out of bed and chasing the clock around the room, kind of like a pet. After capturing the clock, one must hold on to the clock while the clock rumbles the person awake. This clock was designed because alarm clocks are just to easy to turn off, which generally leads back to sleeping again. The Anemone clock awakens a person by means of sound, light, movement, and interaction.