Rugbeer, the vending machine that requires a shoulder budge!

by Gavril Mankoo

Kicking or barging into a vending machine has never really resulted to any good before, and more often than not could land you answering an angry passing police man. Beer brand Cerveza Salta however decided to incorporate a dash of fun in its dispensing machines lately and has come up with a machine that literally requires you to run into it with your shoulder before it dispenses your beer! Promoting the brand’s love for rugby, the Cerveza Salta machines are smartly christened the Rugbeer Vending Machine and were distributed to bars around Argentina, having rugby fans dash into it for a beer. Also, the machine led to a 25% increase in the brand’s beer sales and only goes to prove the fact, that people do love ill-treating vending machines!


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