Whether it is a cell phone ringing or a baby screaming, there's always something that has the potential ruin your movie going experience. However you can put an end to that with the Regal Guest Response System a virtual remote control to mute the annoying patron yapping away on the cell phone. This is how it works a hand-held pager is given to a random member of the Regal Crown Club Loyalty Program who's attending each movie, if any situation arise they can press a button which immediately sounds an alert on the manager's pager who can then enter the theatre and handle the situation. Apart from irritating and noisy patrons the device can be used to report problems with the picture, sound and even piracy.

Regal Cinema keeps the patrons reporting a secret and will be implementating the feature across 114 cinemas across the USA.