At an announcement made at the SEMA automotive convention in Las Vegas, Visualeyes introduced its new Rayzer automotive auxiliary light. Auxiliary lights are used to increase visibility during night-time driving. Adverse weather conditions also contribute to poor visibility. As an added advantage, unlike conventional auxiliary lights, the Rayzer is fitted onto the windscreen from the inside of the car. This makes sure that it doesn't get damaged due to the elements or vandals. The Rayzer also boasts of increasing night-time visibility by a factor of 300% compared to conventional auxiliary lamps. The concept was developed by a Swedish driving school instructor Lars Svelander. A former race car driver, Svelander had a near miss with a deer while commuting at night between Sweden and Norway. This inspired him to develop the Rayzer lamp. The lamp's efficiency is further enhanced by specially developed HID Xenon bulbs. Compared to halogen, HID Xenon has a light spectrum that is far more compatible with your eye's own visual spectrum. Also, HID Xenon bulbs last longer than halogen bulbs as they have a 3,000 hour life -span, which equals about five years of driving.

It takes about 15 minutes to install the Rayzer light, on the windshield behind the rearview mirror. Rayzer also has its own built-in sensor that switches off the HID Xenon bulbs when oncoming traffic is detected. It will soon be available through select distributors across Europe and the US as well as from the company's website.