Though it may be a kiddie’s toy, aimed at six year olds, the Puchipuchi pudding manages to bring out the best in the whole feel and tell game that kids have. Kids have to simply touch the top surface of these ‘puddings’ to enjoy the softness, as if it were real. What’s more is that there’s a cute chick’s voice that plays every time the pudding is touched. I always wondered why kids reached out and touched cakes before they’re cut at birthday parties. May be they expected female voices to play then too. Silly kids.

The Puchipuchi ‘Sound-touch’ Pudding will be available for as low as $7.4. It will be available from November 21 onwards, in different colors and flavors. It’s 100% Japanese.

[Japantrends]