A prime minister in Thailand was made to apologize to the citizens of his state for sending text messages containing a request for assistance in reorganizing and reforming the country. The minister with the cooperation from three mobile phone network operators, AIS, DTAC and True, sent SMS messages to people, asking them to help the prime minister solve the country's crisis. The interested citizens were then asked to send back their postal codes, costing them three baht. The postal code reply would give the government a clearer idea about which parts of the country wanted to take part in the government's attempt to solve the crisis.
After the public outcry the minister, apologized saying this was only an attempt to bring the people closer to the minister.