The new Nikon digital cameras the S50c and S50 posses 7.2 effective megapixel, a 3x Zoom-Nikkor glass lens and a huge, bright 3.0-inch LCD screen. For stunningly sharp pictures the cameras utilize an Optical VR Image Stabilization system. Notching up a grade the S50c has WiFi connectivity making it easy for you to share your photos with family and friends. E-mailing and image storage with the enhanced COOLPIX CONNECT 2 service is done in a jiffy. Other cool features of the S50c are high sensitivity up to ISO 1600, and Best Shot Selector (BSS), which can all be activated by pressing the Anti-Shake Button. Common to both the cameras are Face-priority AF, In-Camera Red-Eye Fix, which automatically detects and corrects red-eye, and D-Lighting. With a 170-degree viewing angle and an anti-reflection coating, allow easy viewing even in sunny locations.

The Nikon S50c can store up to 2GB of images and movies to a secure Nikon server, providing back up or a way to clear memory from the SD card when capturing images outdoors. Both the Coolpix S50 and the COOLPIX S50c feature Nikon's PictureProject software. The Coolpix S50 and the Coolpix S50c will be available from April 2007. The S50c will retail for $349.95, and the S50 for $299.95.