The battle horns have begun to sound. The feud between Blockbuster Inc. and Netflix Inc. got crazier. Online DVD rental pioneer Netflix Inc. announced a $1 million reward for anyone who could give recommendations on how to improve its movie recommendation system. The prize is to won through a contest beginning Monday and is a part of Netflix’s efforts to keep their competitive edge over Blockbuster Inc. It is preparing for an onslaught of services that make it easier to download movies onto computer hard drives. Encouraging engineers to develop a better way to decipher consumer tastes, Netflix is trying to make its market-leading DVD service more useful to its 5.2 million subscribers and attract new customers. To win the prize, a software program must improve the accuracy of Netflix's current movie recommendation system by at least 10 percent. If there is no winner, the company will pay $50,000 annually to a contest entrant who makes the most progress toward the final goal.

Well if you have the gray cells, then put on your thinking cap. We wish you all the best, and hope you win the greens.
Via - AP