All the different colors of RAZR finally paid off for Motorola, as it has shipped the 50 millionth RAZR V3 handset today. To celebrate the 50-millionth-unit milestone, Motorola and U.S. Cellular are hosting a series of exciting events at the U.S. Cellular store located at 30 North LaSalle Street in downtown Chicago. Consumers who visit the store can get a chance to win a variety of prizes, including a free Motorola RAZR every 50 seconds. The RAZR did for Motorola what the iPod did to Apple as before the RAZR Moto was struggling for a place in the handset market. The handset's radical and revolutionary design transformed consumers' expectations for how a mobile handset should look and feel.

Since its introduction in the fourth quarter of 2004, Motorola posted an industry-leading performance in handset sales up 42 percent versus fourth-quarter 2003 shipments. Thankfully the company has not released a special color edition to commemorate this occasion.